Facebook a anuntat ca, in perioada urmatoare, publisherii care posteaza statusuri de tip click-bait (Ex: “A murit. Intreaga industrie muzicala este in doliu. Vezi cat de disperata e sora lui!” 🙂 ) vor observa o scadere numarului de click-uri datorata modificarii algoritmului de afisare a postarilor in News Feed.
Am extras ce era mai important, si anume modul in care Facebook defineste click-bait-ul. O sa fie o toamna interesanta pentru publishing-ul romanesc, peste jumatate din traficul site-urilor de stiri din Romania provenind din Facebook.
So how do we determine what looks like click-bait?
One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.
♫ mood – You don’t fool me
♥ foto – Shutterstock.com
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